Today, Instagram has over 2billion monthly active users. In order to establish expertise in B2C, Instagram is the best tool for small businesses and influencers. In fact, when you are a business with more than 100,000 followers, creating a business Instagram page is essential if you want to ensure better visibility for your activity.
Could it give more visibility?
It is essential to know that Instagram pages are not very well indexed on Google. The profiles themselves can still be indexed, but the images are not. Enhancing your Instagram visibility on Google requires strategic steps:
- Set Profile to Public: Ensure your Instagram profile is set to public, as private profiles aren't well indexed.
- Implement Social Profile Schema: Use schema.org markup for Instagram to enhance profile indexing. This helps your social media profiles appear in the Knowledge Graph.
- Optimize Bio with Keywords: Craft a specific and keyword-rich bio to improve search results.
- Caption Optimization: Treat image captions as title tags for better search optimization.
- Directly Link to Posts: Essential for visibility - links in Instagram posts are not considered "real" by Google due to the platform's JavaScript-heavy nature.
In conclusion, though Instagram isn't inherently SEO-friendly, following these steps enhances your profile's chances of appearing in search results, providing a visibility boost against similar brands. Integrate these practices for a more discoverable Instagram presence.
Think of your corporate page as your own portfolio, all information will be important. You take your time to develop your website, it is also relevant to take the time to develop your instagram page in order to gain more attractiveness and visibility.
What kind of content should you have on your business page?
In the Instagram algorithm it is essential to use "media" in your posts, plain text will rarely be suggested in your followers' feeds. However, there is an order of preference: video and carousel posts are highly appreciated by the algorithm but the use of any graphical element is important if you want to strengthen the interaction with your followers. Instagram has an unfortunate tendency not to appreciate linking to another website, so links should be used sparingly, in the caption or first comment.
Can you give us some tips?
Focus each post on a specific sector of activity and limit yourself to one message per post because the attention of internet users is limited on social networks.
Engagement is key:
Instagram ranks posts in your followers' feeds based on how likely they are to engage with it. So focus on creating content that sparks comments and conversation. Ask questions, run polls, use engaging captions etc.
Post consistently:
Accounts that post consistently tend to perform better in the algorithm. Aim to post 1-2 times per day if possible. Having a content calendar can help with consistency.
Leverage hashtags:
Include a mix of popular and niche hashtags to help Instagram understand what your post is about and serve it to the right audiences. Do hashtag research to find ones that work.
Optimize your captions:
Include relevant keywords people may search for. But write captions that sound natural, not just stuffed with keywords.
Watch Stories insights:
Check what posts perform well as Stories then adapt that content for feed posts. Repurposing works!
Track analytics:
Use free or paid tools to analyze performance over time. Identify posting times, formats etc that work well. Then do more of that!
Multiply post formats with the following order of priority: Video (native) - Carousel - Square image - Rectangular image - Poll.
On weekdays, we notice that the best times to post on Instagram are 10:45am, 12:45pm, 5:45pm and 7:45pm.
This generally corresponds to coffee, lunch and transportation breaks outside the office.
Feel free to be accompanied by professionals, MADsense will be happy to offer you a content calendar that you can use every day or to take care of your community management with monthly packages.
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