The reason.
We pride ourselves on embracing change, not chasing trends. The 2023 results speak loudly of our success – we do not dwell in darkness.
Many may fairly would say that MADsense brand already stands tall. You are right, and we thank you for contributing to it everyday. Our last year was a good one, recognizing our capabilities and expanding our visions for the future; we needed a rebrand to match our maturity and constant growth. This updated branding serves as a compass for that transformation. We’ve come back with confidence, a strengthened sense of identity and a healthy level of creative rebellion. Allow us to reintroduce ourselves.
The journey.
A brand embodies reputation beyond visuals. As clients and offerings evolved, static identities lost meaning. We broke from constraining rules to fuel imagination. As clients and offerings evolved, static identities lost meaning. Defining MADsense's essence brought the chorus: "The Essence of Creative Rebellion"- matching our founding ethos and igniting a new era of innovation.
We dared to redefine our identity, focusing on deepening client relationships. Not just catalog services; rather questioning assumptions on strategy and creative potential. Above all, we lead our clients with courage standing by them as trusted partners. Our branding lives through listening, embracing vulnerability and evolving into wisdom.
The name.
MADsenseor not MADsense?
The MADsense name itself reflects the melding of two partnering sources - MAD hospitality fusing with Sense Studio, combining the strengths of the two to cultivate a harmonious partnership that prioritizes creativity and client satisfaction.
Changing a name risks severing hard-won history. But restricting imagination was never our way. Still, affection for MADsense flowed freely, each clinging to origin stories, symbolizing our commitment to preserving the trust we've cultivated with our clients over the years. Ultimately our choice was: Why dismantle the MADsense name when it echoes the spirit of transformation – it reflects our boldness in blending diverse elements to create something truly unique and impactful.
As we now venture toward uncharted territories with this flagship name winging our work, it also serves to remind us: shaping the future respectfully requires first honoring essential pieces of the past.
The concept.
A brand identity originates with a central idea- a unifying concept from which the rest follows. We held no shortage of abstract possibilities. Having evolved beyond an agency, we found kinship with principles of design and strategies - structure and creativity flowing freely at once. Were turned to our animating force – connections. Not just what we construct but whom we construct for and partner with along the way.
The logo.
The logo is a visual element that establishes a presence in the minds of our clients, allowing them to connect with us. It links to a feeling, to a lived experience. It serves as a visual anchor, stirring up memories, aspirations, and the shared experience of both our team and our clients. The relationship with a brand is like a any relationship; it starts with an impression and is built on personality and compatibility. That’s why it's important to have a logo that aligns with who we are. This new logo is strong but quiet, we don’t take the spotlight, our collaborative work for our clients does.
The ‘+’ symbol in our logo stands as a testament to our design studio’s core values. It represents the addition and growth we bring to every project, constantly pushing boundaries to create designs that evolve with time. It embodies the positivity we infuse into our work, ensuring each design not only meets functional needs but also creates a positive impact. The symbol signifies connection, reflecting our collaborative approach and our ability to weave together diverse ideas into cohesive, compelling designs. Lastly, it symbolizes the crossroads of creativity and functionality, where every line, curve, and color in our designs meets, creating a perfect blend of aesthetics and utility. This ‘+’ is more than a symbol; it’s the essence of our commitment to delivering design solutions that resonate, connect, and make a difference.
Anyways, enough suspense. We invite you to experience our new brand, starting with our logo.
The strategy.
The brand and its strategy encompass more than the name, products, logo, people, culture, website, brochures, services, values or slogans. It’s the way all those things come together. The harmonious interaction between each element, intended to influence client sentiments. But at the center of these interactions, the brand is you. The MADsense brand takes shape through your actions. It belongs to you, made and remade continually. It needs you as the driving force behind our brand's evolution.
Who are we? Where do we come from? Where do we aim to go? How do we want to get there? These questions shape the essence of MADsense as our identity evolves. In our journey, we embrace duality - design and strategy, creation and pragmatism, seriousness and playfulness, safety and boldness. Our strength lies in balancing these contrasts, a trait that defines the MADsense brand. Bringing sense to the madness.
MADsense guarantees quality, ignites desire, and fosters a sense of belonging. It's not just about a transaction; it's a partnership, a promise between brand and client. And now, as we move forward, our interaction with clients speaks volumes: Let’s create together.
